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New AMD CPU branding logos to focus on the generation

Posted on Thursday, May 07 2015 @ 18:36:08 CEST by


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Looks like pretty much all the news we've posted in the past 24 hours is about AMD One last tidbit we came across is that he company has prepared new CPU branding logos that emphasize the architecture generation.

TPU claims AMD's 2016 FX CPUs and A-series APUs will be known as the 6th generation but this contradicts the AMD slides from yesterday that referred to Carrizo as sixth generation and the 2016 APU lineup as 7th generation so we think this is a slight misunderstanding.

Marketing-wise 7th generation makes sense as that would pit AMD's 7th gen platform versus Intel's 6th gen Core (Skylake). How they got to 6th generation is a bit murky but I think Llano is first-generation, Trinity second-gen, Richland third-gen, Kabini fourth-gen, Kaveri fifth-gen, Godavari sixth-gen and Carrizo seventh-gen. How the FX line gets to sixth gen is a mystery assuming Zambezi is first gen and Vishera second-gen but marketing brand names often don't make a lot of sense.
It turns out that the emphasis on "generation" is big with DIY and SI retail channels. Retailers we spoke with, say that they find it easier to break through Intel's often-confusing CPU socket change cycle, which ticks roughly every 18-24 months. Customers, they say, find it easier to simply mention the "generation" of Core processor they want, to get all relevant components to go with them (such as motherboard and memory bundles).
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