Intel subsidizing its SoFIA 3G-R SoCs

Posted on Monday, May 25 2015 @ 13:07 CEST by Thomas De Maesschalck
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DigiTimes heard Intel is trying to boost sales of its quad-core SoFIA 3G-R (C3230RK) SoC solutions by offering subsidies of close to $3 per chip. While this doesn't sound like a lot, the site mentions that SoFIA 3G-R-based tablets with Android 5.1, a 7" screen with 1024 x 600 pixel resolution, 3MP front camera, 2300mAh battery and 8GB flash memory are being sold to Chinese distributors for around $45 per unit in 1,000 to 5,000 unit quantities.
Intel and China-based Rockchip Electronics have recently stepped up their joint efforts to promote the quad-core SoFIA 3G-R (C3230RK) SoC solutions to the white-box tablet sector in China, aiming to squeeze more market share out from rival suppliers including MediaTek, Allwinner Technology, and Spreadtrum Communications, according to sources at Taiwan's tablet supply chain.

Intel reportedly is offering a subsidy of close to US$3 for every end-market device which has adopted the SoC solutions, the sources noted, adding that the amount of the subsidies will be increased in accordance with the purchasing volumes.

Additionally, the Intel-Rockchip team has also recently begun offering reference designs to tablet makers in order to shorten time to market, said the sources.




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