MSI shows off its GeForce GTX 980 Ti V1, this card is a custom design that closely follows NVIDIA's reference design. The clockspeeds are the same as the reference model, it has a 1000MHz core, 1076MHz Boost and 7GHz memory. One of the special features of the card is its custom cooler, it has a snow white design. The card is priced at $649.
This allows MSI to maximize its earnings from the card, since it's buying only the GPU from NVIDIA, instead of a fully-assembled reference PCB. MSI's PCB closely follows the reference design. The heatsink under the shroud is very similar to the black NVTTM (NVIDIA time-to-market) cooling solution, although the blower and cooler shroud (now a silvery plastic one, with black metal base-plate), are designed by MSI.