Sources from the upstream supply chain told DigiTimes that Intel is on track to make a big push into the SSD market thanks to its new technology and price-cutting strategy. The sources expect Intel is going to gain a lot of marketshare in the latter half of this year and believe the chip giant may even have a chance of overtaking Samsung in 2016:
Currently, Samsung has a 30% share in global SSD revenues, followed by Intel and SanDisk, which both have less than 20% shares, the sources pointed out citing figures from research firms. However, with Intel's new technology and price-cut strategy, the sources expect Intel to draw near to Samsung in the second half and may even have a chance to surpass the Korea-based vendor in 2016.
Currently, Intel is still far off from Samsung in terms of overall SSD revenue performance worldwide, but Intel has maintained its lead in the enterprise SSD market. Compared to the consumer SSD market, which has already fallen into fierce price competition, Intel is seeing strong profits from selling SSDs to datacenters and high-end performance PC and server products, the sources added.