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Gigabyte exits the smartphone market

Posted on Thursday, June 25 2015 @ 11:49:04 CEST by

Gigabyte logo
I can't remember ever seeing a Gigabyte phone in real life but it doesn't really come as a surprise that this was an unsuccessful venture. DigiTimes reports Gigabyte has decided to withdraw from the handset market after running its phone unit at a loss for the past 11 years. The site also notes that BenQ recently suspended the launch of its new smartphones.
Gigabyte has focused on production of Windows Phone-based smartphones, missing the vast business opportunities associated with the rise of Android phones, the sources indicated.

In addition to looking for ODM orders, Gigabyte has also been pushing sales of its GSmart brand smartphones to markets in Eastern Europe, China as well as in Taiwan with annual shipments totaling about 300,000 units in 2014.

Gigabyte will allocate its related handset hardware and software personnel to other developments, said the sources.



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