A couple of days ago KitGuru picked up rumors that NVIDIA is considering a price cut for its high-end graphics cards to increase the pressure on AMD.
The site believes the price cut may not be global though, while current pricing of the GeForce GTX 980 series is competitive enough in the US, it is relatively high in Europe and the UK. Perhaps the firm will focus its attention there to increase sales of its high-end cards.
Even though Nvidia has a substantial competitive advantage over its rival even after the latter introduced its new products, the company is considering ways how to improve sales its high-end graphics cards.
One of the ways to boost sales of GeForce products is to reconsider pricing of GeForce GTX 980 Ti and possibly GeForce GTX 970/980. Prices of GeForce GTX 980 Ti and GeForce GTX 980 are very competitive in the U.S., but in Europe and the U.K. they are pretty high. In a bid to make its GeForce GTX 980 Ti more popular, Nvidia may decrease its prices, at least in some countries, according to a market rumour.
If Nvidia changes prices of its GeForce GTX 980 Ti and GeForce GTX 980, AMD will have to reconsider prices of its Radeon R9 Fury X as well as Radeon R9 390X in a bid to stay competitive.