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Apple Watch fad facing quick death?

Posted on Wednesday, July 08 2015 @ 14:41:14 CEST by

Apple logo
While Apple Watch sales started pretty strong at around 200,000 per day during the launch week it seems consumer interest in the US has fallen off a cliff. Market research figures from Slice Intelligence reveal that for the first few days of July, sales of the Apple Watch came in at only around 5,000 a day.
Digging deeper into the data, Slice Intelligence claims that two-thirds of Apple Watches sold to date have been the entry-level Sport model.

What about the uber-pricey 18-karat gold Edition range (where the price start at $10,000)? According to the report Apple may have sold fewer than 2,000 of these in the US over the past two months (although it might be argued that the sort of person that will spend that sort of cash on a watch might not be the sort of person that allows a market research firm to trawl through their emails for receipts).
Apple Watch sales

Source: ZD Net



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