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ASUS sees shortages of its laptops in Europe

Posted on Tuesday, August 25 2015 @ 15:14:22 CEST by

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Laptop sales in Europe and Asia Pacific are starting to recover, according to a new post by DigiTimes. The site writes Asustek was caught by surprise by the recent uptick in demand, which has resulted in shortage of some of its laptop models in Europe:
Shen said that Europe's previous poor performance was because Microsoft's subsidies for inexpensive notebooks expired and Russia suffered from a sharp currency depreciation, but the related issues have dramatically improved recently, the paper noted.

With Windows 10's launch, clients in Europe have turned more aggressive on placing orders as consumers in the region prefer to directly purchase Windows 10-based PC products. Meanwhile, orders from clients in Asia Pacific have also been increasing as inventories have already dropped below the safety level, the paper added.
There's no word if other laptop makers are seeing a similar trend.



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