DV Hardware - bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!
   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
DarkVision Hardware - Daily tech news
June 18, 2019 
Main Menu
News archives

Who's Online
There are currently 222 people online.


Latest Reviews
Ewin Racing Flash gaming chair
Arctic BioniX F120 and F140 fans
Jaybird Freedom 2 wireless sport headphones
Ewin Racing Champion gaming chair
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset

Follow us

MSI gaming laptop sales weakening due to strong competition

Posted on Tuesday, September 08 2015 @ 12:56:57 CEST by

MSI logo
MSI enjoyed strong performance in its gaming laptop business but now sales are weakening as the company is facing tough competition from other firms like Acer and ASUS, who are starting to expand into the gaming laptop market. As a result, MSI has to be satisfied with lower margins and is driving up marketing efforts to maintain its volume.
MSI's motherboard business continued to suffer from losses in the first half due to fierce pricing competition from Asustek and Gigabyte Technology. But the company is seeing stable profits from the graphics card business and its share in the high-end graphics card market has been rising.

To defend its gaming notebook market share, MSI has been offering price-cut promotions and raising its marketing expenses. Currently MSI's mainstream gaming notebook product price range is NT$32,000-50,000 (US$977-1,526) and Asustek, which used to mainly focus on NT$30,000 models, has recently started expanding into the NT$40,000-50,000 range, creating pressure to MSI.
Source: DigiTimes



DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2019 DM Media Group bvba