Big news just came in from AMD as the company announced a restructuring of its corporate structure. The big change is the creation of the Radeon Technologies Group, which will focus on all aspects of graphics technology used in AMD's APU, discrete GPU, semi-custom and GPU compute products.
The division will be headed by Raja Koduri, he rejoined AMD in 2013 after serving as director of graphics architecture at Apple. Koduri has been involved with PC graphics hardware and software in various roles since 1996, he worked at S3 and spearheaded ATI's R300 GPU development.
The new Radeon group will have greater autonomy within the company and Koduri will report directly to AMD CEO Lisa Su. Some believe the move may help AMD's GPU division to get back on track as lackluster performance and positioning of the latest Radeon lineups has cost AMD a lot of marketshare since mid-2014. Others speculate this could perhaps be a first step towards a sale or spin off to seperate the healthier graphics division from the CPU unit.
AMD (NASDAQ: AMD) today announced the promotion of Raja Koduri (47) to senior vice president and chief architect, Radeon Technologies Group, reporting to president and CEO Dr. Lisa Su. In his expanded role, Koduri is responsible for overseeing all aspects of graphics technologies used in AMD’s APU, discrete GPU, semi-custom, and GPU compute products.
“We are entering an age of immersive computing where we will be surrounded by billions of brilliant pixels that enhance our daily lives in ways we have yet to fully comprehend,” said Dr. Su. “AMD is well positioned to lead this transition with graphics IP that powers the best gaming and visual computing experiences today. With the creation of the Radeon Technologies Group we are putting in place a more agile, vertically-integrated graphics organization focused on solidifying our position as the graphics industry leader, recapturing profitable share across traditional graphics markets, and staking leadership positions in new markets such as virtual and augmented reality.”
“AMD is one of the few companies with the engineering talent and IP to make emerging immersive computing opportunities a reality,” said Koduri. “Now, with the Radeon Technologies Group, we have a dedicated team focused on growing our business as we create a unique environment for the best and brightest minds in graphics to be a part of the team re-defining the industry.”
Koduri has more than 20 years of hands-on experience advancing the visual computing experience on personal computers, from content creation to GPU system architecture and design. Koduri most recently was responsible for driving AMD’s visual and accelerated computing innovations, including the development of the industry’s first graphics chip with integrated High-Bandwidth Memory (HBM) to deliver new levels of performance in smaller, more power-efficient graphics cards. Koduri has also been responsible for leading AMD’s LiquidVR™ initiative to deliver the best possible virtual reality (VR) experiences through the development of new technologies and partnerships designed to make everything from gaming to VR cinema every bit as immersive and interactive as the real world. He joined AMD from Apple, where he was director of graphics architecture. Prior to joining Apple, Koduri served in a range of graphics leadership roles at AMD and ATI. Koduri holds a Master of Technology degree in Electronics and Communications from IIT Kharagpur, India.