Mitchell explained why Oculus isn't currently taking pre-orders for the Rift by saying "there isn't a big reason to take your money too far ahead of the device." He continued: "What I think about all day long is user experience, right? So if I'm going to promise you something and you're going to hand me a significant amount of money or whatever it is—we all know it's going to be at least $300—if you're going to hand me $300 today, I am not going to be excited to tell you: ‘OK, in nine, 10, 12, 11 months, whatever it is, you're going to get something in return.’ The longer you wait, the more you're like, ‘This is obnoxious.’ "The price of the headset is just one tiny piece of the technology, though. Realistic virtual reality requires a lot of GPU horsepower so the biggest cost of VR will not be the Oculus Rift headset but the price you pay for a high-end gaming system.
On a related note, the Oculus Touch controllers will not be ready in time for the headset's launch. The controllers will be a separate purchase and they aren't expected to ship until sometime in Q2 2016.