Oculus founder Palmer Luckey has revealed the upcoming Oculus Rift VR headset will end up costing more than the initial $300-$350 target price. Speaking to Road to VR, Luckey explained the reason for the higher than anticipated price tag is that they've added a lot of technology to the headset beyond what existed in the DK1 and DK2 development kit days.
While they could reach a lower price point, Oculus decided to make no compromises in terms of quality to ensure people get the best possible VR headset:
The Rift is a lot of custom hardware. It’s using lenses that are some of the hardest to manufacture lenses in any consumer product you can go out and buy. It’s using custom displays we worked on with Samsung that are optimized for virtual reality, in a lot of ways even beyond what you’re actually seeing on these prototypes on the show floor. And the tracking system, the same thing. We could have made tradeoffs that had… honestly like 90% of the tracking quality we had now, and we decided to do things that would bump that quality up a little bit more even though it raised the cost of the headset. I can’t tell you that it’s going to be $350, and I would say I think people are going to be happy with what they get for the price because I really do think it’s going to be that best VR headset you can buy.