Despite fierce price competition, ASUS and Gigabyte will not be able to meet their 2015 motherboard shipment goals. DigiTimes claims the two motherboard makers are expected to see shipments of only 4.5 million units each in the final quarter of this year, lower than their original expectations of five million units. For the full year, shipments are expected to total 18-19 million units, far below their 20 million unit goals.
While the top-two motherboard makers are attempting to keep the volume moving, other motherboard makers are coming under severe pressure.
Meanwhile, facing the top-2 players' fierce competition, non-top-2 motherboard players are expected to see even worse shipment drops in the quarter.
Both Asustek and Gigabyte shipped around eight million motherboards in the first half, but in the third quarter, the two vendors saw their shipments return to five million units thanks to Intel's new Skylake platform heating up demand.