Acer hopes to achieve growth in enterprise laptop market

Posted on Tuesday, Oct 13 2015 @ 13:54 CEST by Thomas De Maesschalck
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Acer's financials have suffered in recent years and CEO Jason Chen recently admitted he's still not feeling optimistic about the firm's future operation. The company is aggressively trying to find a new path and has launched itself into the gaming tablet and PC markets, but is shying away from price competition. Chen said Acer will release products that are "different" from the past to attract new customers and pointed out that the firm hopes to achieve major growth in the enterprise laptop market. DigiTimes writes Acer has set a goal to expand its business product lineup to 40 percent of its overall shipments.
Acer's September revenues reached NT$29.45 billion (US$912.49 million), up 40.23% from a month ago mainly thanks to strong 2-in-1 device sales, procurement orders from the education industry and shipments of new Windows 10-based products. Acer's third-quarter consolidated revenues also grew 11.82% sequentially to reach NT$67.32 billion.

Chen said that Acer is not particularly optimistic about its future operation and therefore is taking a conservative attitude since exchange rates worldwide and the consumer market have been fluctuating a lot recently. Chen refused to estimate demand for the year-end holidays and only said that Acer will release products that are different from the past to attract consumers.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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