Speaking to investors in the company's third quarter earnings call, AMD CEO Lisa Su revealed the launch of the Fury GPU lineup helped the company to increase sales. No specifics were shared but she did mention that sales of AMD's high-end video cards increased by a "strong" double-digit percentage:
Shifting now to Graphics. GPU revenue increased again sequentially as we grew both OEM and channel sales based on the strength of our latest desktop and notebook offerings. Our strategy to profitably regain share by capturing key hardware and software technology transitions like HBM and DirectX 12 is gaining traction.
We expanded our Fury family of HBM enabled GPUs in the quarter to include the Fury Nano the world's smallest and most power efficient enthusiast desktop graphics card. We delivered strong double-digit percentage sequential revenue growth in the high-end enthusiast and performance portions of the GPU market based on the success of our flagship Fury line of energy efficient products.