DigiTimes Research predicts sales of traditional laptops (not including 2-in-1 products) may drop as much as 17.5 percent year-over-year in Q4 2015. The research firm notes the pessimistic outlook stems from the fact that most notebook vendors have already completed their inventory preparation and that they're still conservative about overall demand:
US-based vendors' combined share in global shipments will rise slightly from the previous quarter in the fourth quarter because Dell, which mainly focuses on the enterprise market and Apple, which dominates the consumer high-end segment, only see limited effects from weak sales in the mainstream consumer market.
Hewlett-Packard (HP) has remained conservative about its fourth-quarter shipments, as the company is still processing the split between its consumer and enterprise businesses. Lenovo reportedly is not pulling in orders from the upstream supply chain as aggressively as before in and that could relatively hurt its overall shipment performance and the goal is to remain the largest vendor worldwide.