Electronic Arts is setting up its own competitive gaming division; The new eSports unit will feature Peter Moore at the helm, and will focus on turning popular EA series like Battlefield, FIFA and Madden into eSports franchises. The games will get their own events and EA will center the division around three core pillars: Competition, Community and Entertainment.
Some of EA's titles like FIFA seem like ideal candidates for eSports, it's not hard to envision that a virtual World Cup could become a very popular event.
According to EA CEO, Andrew Wilson, the publisher is already working on some of its titles getting their own events and aims to get its games in to more established leagues as time goes on:
“FIFA fans around the world continue to compete in the FIFA Interactive World Cup, ESL One is hosting worldwide championships with Battlefield 4, we recently announced the return of the Madden NFL Live Challenge, and our games will be played in dozens of other regional competitions around the world in the next year. EA’s CGD will seek to build a best-in-class program to centralise our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences.”