Windows 10 upgrade pop-ups are getting more agressive

Posted on Wednesday, December 16 2015 @ 14:44 CET by Thomas De Maesschalck

If you're still using Windows 7 or Windows 8.1, be prepared as Microsoft's push to get you to upgrade to Windows 10 is getting more aggressive.

The software giant recently rolled out a new upgrade pop-up that prominently features big "Upgrade now" and "Upgrade tonight" buttons. This approach is more aggressive than before, and will very likely increase the conversion rate of people upgrading from Windows 7/8.x to Windows 10.

You can still dismiss the pop-up by clicking the X in the upper-right corner, but the new message is definitely less intuitive for less experienced PC users, as there's no longer a clear "no, thank you" option.

W10 upgrade screen

According to recent estimates, over 150 million PCs are now running Microsoft's Windows 10 operating system. If you're still using a previous-gen version of Windows, you still have seven months to upgrade to Windows 10 for free, although it wouldn't surprise me if Microsoft eventually extends the offer.

Source: InfoWorld

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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