Word on the street is that an unexpectedly high year-end demand for high-end video cards, especially from the Chinese market, has caused a shortage of NVIDIA GPUs. DigiTimes reports stores are using the situation to enhance profitability, as the average pricing has shot up by 15 percent:
Strong demand for high-end graphics cards especially from China has caused some of Nvidia's graphics cards to suffer from shortages, which has boosted their average pricing by 15%, benefiting Nvidia, Colorful, Galaxy and Asustek Computer's profitability, according to sources from the upstream supply chain.
China is the largest graphics card market worldwide and its graphics card shipments have seen decreases at a much slower pace than expected in 2015 because of increasing demand from the gaming market and Internet cafes.
The site writes that even though the GPU market didn't see shipment growth in 2015, revenues are up around 20 percent this year due to price hikes. Colorful, Asustek and Palit are all posting better video card profit this year than in 2014.