The latest operating system marketshare data from NetMarketShare reveals Windows 10 hit a global marketshare of 9.96 percent in December 2015, but Windows 7 still reigns supreme with a marketshare of 55.68 percent.
During the latest Windows Weekly podcast, Microsoft’s Marketing Chief Chris Capossela warned it is in the best interest of Windows 7 users to upgrade to Windows 10, and referred to using Windows 7 as “at [their] own risk, at [their] own peril.”
Capossela then intimated that Microsoft could adopt a more aggressive strategy to force Windows 7 and 8.1 users to upgrade, saying, “We think every machine that is capable of running Windows 10 we should be doing everything we possibly can to get people to move to Windows 10…We are going to try to find that right balance, but we just know there’s a lot of people out there who constantly kick the can down the street without a little bit more of a, frankly, a push.”
“And so,” he continued, “there’s no doubt with a base as big as ours, it is hard to move anyone to a new model without angering some people. We don’t want to anger anybody, but we do feel a responsibility to get people to a much better place, and Windows 10 is a much better place than Windows 7. We will always give you a way out, but we’re trying to find the right threat balance.”
Windows 10 will remain a free update until July 2016. Users of Windows 7 are recommended to update, this old OS is no longer getting any feature updates and will reach the end of its life (meaning no more security updates) on January 14, 2020.