Unfortunately, OLED also has a couple of drawbacks. AnandTech writes Dell equipped the screen with a special presence detector and pixel-shifting technology to enhance the screen's lifespan:
While OLED technology can deliver deep blacks, high contrast ratio and exceptional colours, it is not free of drawbacks. The organic layer may burn down over prolonged amount of time, and colors can shift over time. To maximize lifespan of the OLED panel inside the UltraSharp UP3017Q, Dell integrated a special presence detector into the front panel of the display, which switches the monitor off when nobody uses it. Another disadvantage of OLEDs is a possibility of static image burn in. To reduce the chance of burn in, the UP3017Q has a special pixel-shifting technology.The UltraSharp UP3017Q features a 3840 x 2160 pixel resolution, 0.1ms response time, 1.07 billion colors, and 100% of Adobe RGB color gamut. Connectivity includes Mini DisplayPort, HDMI and USB Type-C.
Dell plans to launch the new OLED screen by March 31, 2016. With a price tag of $5,000 the screen is still very expensive, but it's a lot more reasonable than a similar-spec screen from Sony that's going for $18,000.
Source: TPU