Amazon dipped its toe into the waters of brick-and-mortar stores with the opening of a bookstore in its home city of Seattle in November. An expansion of bookstores, which the company has not confirmed, would be a surprise reversal from the online retailer credited with driving physical booksellers out of business.
"You've got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400 bookstores," Sandeep Mathrani, chief executive of General Growth Properties Inc (GGP.N), said on Tuesday, responding to an analyst's question after it reported earnings.
Amazon goes through mid-life crisis, plans 400 brick & mortar book stores
Posted on Wednesday, Feb 03 2016 @ 14:02 CET by Thomas De Maesschalck