EA revealed at an investor meeting that it now pulls in $1.3 billion a year via its extra content business. About half of the micro-transactions are generated by the Ultimate Team modes in FIFA, Madden and NHL, these earn the game publisher around $650 million in annual turnover.
Speaking at a Morgan Stanley investor conference, EA CFO Blake Jorgensen detailed the role of digital content and commerce in the improving the company's performance. Jorgensen broke the digital side of EA's business into discrete parts, of which he considered extra content and DLC the most important.
"We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.