Micro-transactions earned EA $1.3 billion last year

Posted on Thursday, Mar 03 2016 @ 12:49 CET by Thomas De Maesschalck
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EA revealed at an investor meeting that it now pulls in $1.3 billion a year via its extra content business. About half of the micro-transactions are generated by the Ultimate Team modes in FIFA, Madden and NHL, these earn the game publisher around $650 million in annual turnover.
Speaking at a Morgan Stanley investor conference, EA CFO Blake Jorgensen detailed the role of digital content and commerce in the improving the company's performance. Jorgensen broke the digital side of EA's business into discrete parts, of which he considered extra content and DLC the most important.

"We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.
Via: Gamesindustry.biz

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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