Speaking at a Morgan Stanley investor conference, EA CFO Blake Jorgensen detailed the role of digital content and commerce in the improving the company's performance. Jorgensen broke the digital side of EA's business into discrete parts, of which he considered extra content and DLC the most important.Via: Gamesindustry.biz
"We've been a leader in driving digital extra content for games, which really drives the profitability of this business," he said. That extra content includes products like a Season Pass for Star Wars Battlefront, say, or map-packs for the Battlefield series, but the biggest contributor - by far - is Ultimate Team.
Micro-transactions earned EA $1.3 billion last year
Posted on Thursday, Mar 03 2016 @ 12:49 CET by Thomas De Maesschalck