With the introduction of its ultra-thin Spectre 13 laptop, HP brought back a logo redesign project it abandoned in 2011. The new laptop features a HP logo consisting of four minimalistic slashes but HP said it will use this logo exclusively on its premium laptop lineup.
This very same mark first surfaced online in a 2011 brand redesign study released by Moving Brands, who HP had hired to develop a new logo and brand identity. The American tech giant ultimately decided against adopting the aggressively styled logo that had been proposed, much to our disappointment. But now that it has split into two — and having delivered an impressively staid logo for its enterprise entity — the new consumer brand seems more willing to embrace an edgier look. Moving Brands had been working with HP since 2008, so even though the Spectre 13 is in a brand new, cutting-edge device, its logo, at least, is the product of many years of deliberation.