DigiTimes Research claims AMD is going to recapture marketshare in the discrete video card market. The research firm predicts both AMD's and NVIDIA's new GPU architectures will be able to help heat up shipments in 2016 and that AMD's advantages in DirectX 12 will help to narrow the gap with NVIDIA.
Exact predictions on marketshare evolutions are not offered. According to the latest data from Jon Peddie Research, AMD had a marketshare of 21.1 percent in the add-in board video card market in Q4 2015, versus 78.8 percent for NVIDIA.
Although AMD's GPU product types and shipments are both far higher than those of Nvidia, AMD is only seeing thin profits from product lines such as semi-custom and APU products, while its discrete graphics card business has been seriously suppressed by Nvidia. However, in 2016, with better control in graphics technology standards and a product schedule that catches up with competitors, Digitimes Research believes AMD will be able to gain market share from Nvidia.
Nvidia has high shares in high-end and professional graphics card markets. Although the company has withdrawn from the mobile communication chip market, its operation in high-end embedded applications such as car electronics products will continue to contribute strong profits. However, the company is expected to face rising pressure in the discrete graphics card market in 2016.