AMD recaptures a bit of GPU marketshare

A new report by Mercury Research found AMD is regaining some of the marketshare it lost to NVIDIA. The turnaround in the laptop market is quite impressive, AMD's marketshare jumped 7.3 percentage points to 38.7 percent.

Additionally, the decline of AMD's GPU marketshare in the desktop market has been halted, but a 1.8 percent gain to 22.7 percent is hardly a reason to celebrate. It will be interesting to see if AMD can keep this momentum going.

This surge was on the back of AMD’s Radeon R9 Series GPUs as well as AMD’s revitalised driver development strategy. It clawed back 1.8 share points in desktop discrete graphics (that is 22.7 per cent) and 7.3 share point jump in notebook discrete, moving to 38.7 per cent share. Better than a poke in the eye with a short stick and could provide a bit of momentum when AMD’s next generation Polaris Architecture-based 14nm discrete graphics products are released this quarter.

The total GPU market is not doing that great, Mercury Research reports Q1 2016 GPU unit volumes declined by 10.2 percent versus the year before.