Speaking to Australian IT and gaming journalists, AMD CVP of Global Marketing John Taylor claimed the upcoming Zen architecture will compare favourably with Intel's Skylake. He explained Zen will compete not just on price, but also on performance, power and specifications.
Taylor joined AMD in 2006 and he claims the company is now getting closer to Intel than ever before.
“For the first time since I have been at AMD, I can say with absolute confidence that AMD has the products and strategies to change any negative perceptions customers may have had. AMD has moved ‘upstream’ with its support from HP in the new business class Elitebook and believe me we will get into premium products like Dell XPS, Lenovo Yoga, and HP Spectre and many more,” he said.