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AMD Radeon RX 480 to cost just $199, new naming scheme confirmed

Posted on Tuesday, May 31 2016 @ 23:20:10 CEST by

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WSJ seems to have scored an exclusive about AMD's upcoming Polaris video cards. The paper heard straight from AMD that the company's new Polaris-based video card will cost just $199, less than half the price comparable video cards are currently sold for:
“Less than 1% of PC users have systems that are capable of doing VR,” said Raja Koduri, senior vice president and chief architect of AMD’s Radeon technologies group. “The entry point is very, very high.”

AMD said its new Radeon RX cards, certified for use in VR by HTC and Oculus VR, deliver performance equivalent to that of $500 graphics cards used for VR.
It certainly seems like a very bold move as the very low pricing is definitely a shocker. The piece also confirms AMD is adopting a slightly different naming scheme. Under the previous naming scheme, the card would be launched as Radeon R9 480 but AMD decided to switch to Radeon RX 480.



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