DigiTimes claims NVIDIA's response to the AMD Radeon RX 480 launch will be a sooner than expected arrival of the GeForce GTX 1060. The latter was originally planned for August but NVIDIA has moved forward the launch by a month. The green team will reportedly also resort to lower prices to make its cards more competitive.
With AMD aggressively pushing into the mid-range and mainstream sectors, Nvidia has moved forward the releases of GeForce GTX 1060 products by a month and is likely to reduce their prices to make them more competitive.
Since channels still have many GeForce GTX 960/950 graphics card inventory, Nvidia's sudden change of plans also forced graphics card players to turn to focus on new products instead of clearing inventory.