Word is going around that NVIDIA has set the European pricing of its GeForce GTX 1060 at 234EUR. This is the figure without VAT, so depending on where you live, you need to add an extra 17 to 27 percent. So with an average rate of around 21 percent, you're looking at a total of 283.14EUR. For comparison, the AMD Radeon RX 480 is sold in Europe for around 269EUR.
Add-in board partners will offer custom versions from day one, the GTX 1060 Founders Edition will be sold exclusively by NVIDIA via its German, French, and UK websites:
The same report said that the GTX 1060 Founders Edition will only be sold by Nvidia via its German, France and UK websites and will cost €319. This is a big surprise and a different move compared to back when GTX 1080 and GTX 1070 were launched. It also means that Nvidia partners are free to work on custom versions which could be available from day one.
In the UK, the GeForce GTX 1060 will have a MSRP of £239.99, whereas the Founders Edition will cost £274.99.