Mercury Research just published the results of its Q2 2016 GPU marketshare and they reveal AMD's average total marketshare increased for the first time in more than four years. There are some important notes here, the first one being that the data in the table below is a four-quarter volume-weighted average that smooths out the noise of seasonal inventory. Secondly, AMD's Radeon RX 480 launched at the end of June so the third quarter marketshare data will be more interesting.
Mercury Research announced this week the results of its analysis of the
second-quarter, 2016 PC graphics market.
Overall unit shipments of PC graphics fell by 6.5 percent in the second
quarter of 2016, and were down 3.1 percent compared to a year ago. Due to a
strong shift towards high-end graphics driven both by new products
launched in the quarter and fewer low-end units shipped, average desktop
selling prices surged and set a new record high, resulting in a substantial
increase in GPU revenues for the quarter even as the units declined. With the
exception of chip sets, which experienced an increase due to end-of-life sales,
all major graphics segments in both desktops and notebook PCs declined in
unit terms. The strongest declines were in discrete desktop GPUs, shipments
of which dropped more than 20 percent compared to the prior quarter, due
to inventory correction. Only Nvidia experienced declines in this segment as
AMD had modest growth. Paradoxically, discrete desktop GPUs were up onyear
for the second quarter in a row due to weak shipments in the year-ago
Desktop GPU attach rates decreased in the quarter due to desktop GPU
shipment declines exceeding the declines in CPU shipments. Mobile GPU
attach rates fell slightly in the quarter due to lower GPU shipments, and
remain near record lows.
Market share highlights include:
AMD’s average total share increased for the first time in more than
four years. The last time the company experienced an increase was
the first quarter of 2012. Both desktop and mobile shares were up
Nvidia lost share in the both segments, but average desktop share
remains up more than five points on year. Record-setting
improvements in average selling prices due to high-end GPU
demand allowed Nvidia to increase revenues substantially even with
fewer units shipped.
Intel’s average share declined slightly – for the first time in nearly
ten years. The company last had a decline in the third quarter of
Market shares for the overall graphics market, and discrete and mobile GPU
markets for past five quarters are shown below. Mercury Research is
reporting the shares as a four-quarter volume-weighted average to smooth
the noise of seasonal inventory cycles and reveal ongoing share trends.
Additional details are available in the full report supplied to clients last
AMD send out a press blast to celebrate the news and revealed the non-adjusted numbers from the Mercury Research report. These reveal AMD now owns 29.9 percent of the desktop discrete video card market, up 7.7 percent versus the previous quarter, and 34.2 percent of the total discrete GPU market, up 4.8 percent versus the previous quarter.
Going by Mercury Research's information, AMD increased its share of total discrete GPU sales to 34.2% of the market (by unit volume) in the second quarter of 2016, an increase of 4.8 percent from the previous quarter. AMD's desktop add-in-board sales took the most ground, gaining 7.7% over the previous quarter to make up 29.9% of desktop discrete GPU sales.
AMD also revealed that its high-end Vega GPU will be launching in 2017, thereby contradicting recent rumors about a potential October 2016 launch.