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Jon Peddie: Big GPU shipments jump for AMD in Q2 2016

Posted on Friday, August 26 2016 @ 16:37:03 CEST by

The Q2 2016 video card shipments from Jon Peddie Research is in and it reveals AMD saw a big jump in its second-quarter discrete GPU shipments. The company's marketshare is back at 29.9 percent, a level not seen since 2014, whereas NVIDIA's marketshare is down to 70.0 percent. In recent quarters, AMD hit extreme lows of under 20 percent marketshare in the GPU market, well below the typical 35-40 percent it held over the last ten years.

Total discrete GPU shipments were down 20.8 percent versus the previous quarter and 0.8 percent versus the year before, but Jon Peddie notes PC gaming momentum continues to build and is the bright spot in the add-in board market.
Jon Peddie Research (JPR), the industry's research and consulting firm for graphics and multimedia, announced estimated PC graphics add-in-board (AIB) shipments and suppliers' market share for Q2'16.

Market share shifts. The market shares for the desktop discrete GPU suppliers shifted in the quarter too.

AIBs using discrete GPUs are found in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed by OEMs. In all cases, AIBs represent the higher end of the graphics industry with their discrete chips and private, often large, high-speed memory, as compared to the integrated GPUs in CPUs that share slower system memory.

The PC add-in board (AIB) market now has just three chip (GPU) suppliers which also build and sell AIBs. The primary suppliers of GPUs are AMD and Nvidia. There are 48 AIB suppliers, the AIB OEM customers of the GPU suppliers, which they call "partners."

Lots of AIB suppliers, smaller shipments. In addition to privately branded AIBs offered worldwide, about a dozen PC suppliers offer AIBs as part of a system, and/or as an option, and some that offer AIBs as separate aftermarket products. We have been tracking AIB shipments quarterly since 1987-the volume of those boards peaked in 1999, reaching 114 million units, in 2015, 44 million shipped.

The news for the quarter was encouraging and seasonally understandable, quarter-to-quarter, the AIB market decreased -20.8% (compared to the desktop PC market, which increased 2.5%).

AIB shipments during the quarter decreased from the last quarter -20.8%, which is which is below the ten-year average of -9.7%.On a year-to-year basis, we found that total AIB shipments during the quarter rose 0.8%, which is greater than desktop PCs, which fell -0.2%.

Gaming the game changer. However, in spite of the overall PC churn, somewhat due to tablets and embedded graphics, the PC gaming momentum continues to build and is the bright spot in the AIB market.

The overall GPU shipments (integrated and discrete) is greater than desktop PC shipments due double-attach-the adding of a second (or third) AIB to a system with integrated processor graphics-and to a lesser extent, dual AIBs in performance desktop machines using either AMD's Crossfire or Nvidia's SLI technology Improved attach rate. The attach rate of AIBs to desktop PCs has declined from a high of 63% in Q1 2008 to 34% this quarter, a decrease of -22.7% from last quarter which was negative. Compared to this quarter last year it increased 1.0% which was low.
Jon Peddie Q2 2016 GPU



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