These cards have the highest profit margins so NVIDIA's add-in board partners were upset because NVIDIA restricted them from launching custom-design video cards within a month after the launch of Founder's Edition video cards.
NVIDIA on the other hand dismisses these claims. CEO Jen-Hsun Huang notes it is not NVIDIA's intention to compete with its partners, and claims it is "purely to solve problems in graphics card design".
Since Nvidia has restricted its graphics card brand partners from releasing in-house designed graphics cards within a month after the releases of its Founders Edition card, the graphics card vendors are displeased with the decision as it had given Nvidia time to earn early profits without competition.On a related note, the site also writes that NVIDIA recently started shipping its GeForce GTX 1050 GPUs. Cards based on these chips are expected to arrive towards the end of October.
However, Huang noted that Nvidia has no intention to compete with its partners and has shared all its technologies from the Founders Edition cards with its partners so they are able to make improvements or changes.