One of the unstoppable trends of the last couple of years is that a lot of web traffic is going mobile as more and more people own mobile devices with large enough screens and data plans to accommodate mobile Internet consumption.
And it's pretty mind-blowing how fast this trend is playing out. While mobile represented 40 percent of online traffic in 2012, it's estimated to be 68 percent this year, according to a new study by Zenith. Furthermore, the work predicts the rate of mobile will soar to 75 percent in 2017 and to a whopping 79 percent by 2018.
The countries with the highest levels of mobile internet consumption are dispersed across Western Europe, Asia and North America. Mobile internet accounts for the highest proportion of total internet use in Spain, where we estimate it will account for 85% of internet use in 2016. Hong Kong comes second, with 79% of internet use being mobile, followed by China (76%) and the United States (74%). Italy and India come joint fifth, at 73% each.
By 2018 we expect Hong Kong to have the highest mobile internet use, accounting for 89% of total internet use. China will be second with 87% and Spain third with 86%, followed by the United States and Italy at 83% each, and India at 82%.