NVIDIA software vice president takes up driverless car job at General Motors

Posted on Thursday, November 10 2016 @ 15:00 CET by Thomas De Maesschalck
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NVIDIA has just seen an interesting departure as Sasha Ostojic, vice president of the firm's GPU software division, has taken up a position as senior vice president at General Motors to work on the automobile maker's driverless car project.

Ostojic was vice president of NVIDIA's software unit from March 2011 and October 2016 and previously served as senior director for NVIDIA's GeForce and notebook software units. FUD Zilla broke the news and explains Ostojic will be managing the software engineering team at General Motors.
Nvidia started with infotainment, winning most of the Volkswagen group, Audi, and even Japanese makers such as Honda and modern higher end cars also have a dashboard powered by mobile SoCs like Tegra.

Since ADAS (Advanced driver assistance systems) is the first step toward self-driving, people like Sasha should help the big car manufacturers to polish up and tune the self-driving before it becomes a normal thing for most of the customers. An Nvidia automotive executives repeatedly told Fudzilla that we can expect to see completely autonomous cars by 2020.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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