Crucial (which in turn is owned by Micron) recently started positioning Ballistix as a standalone brand. IT used to be labeled next to Crucial, but this is no longer the case as the company is giving Ballistix bigger prominence as a brand for the DIY gaming PC and enthusiast market. Main product lines will include memory and perhaps even SSDs and gaming peripherals.
Commenting on the story, Crucial stated: "Ballistix is now it's own defined brand, becoming a sibling to Crucial (previously a sub-brand). For more than a decade, Ballistix has injected speed and style into PC gaming in a way that can't be imitated. As the only major brand of gaming memory that builds and tests products from start to finish, Ballistix brings you the proven performance and reliability that pro gamers build with. Ballistix performance memory (RAM) is designed to give the upper hand to gamers, performance enthusiasts, and overclockers."