League of Legends eSports streaming rights sold for $300 milion

Posted on Friday, December 16 2016 @ 18:03 CET by Thomas De Maesschalck

BAMTech just closed a deal with Tencent's Riot Games that gives it the exclusive rights to stream and monetize League of Legends competitions through 2023. WSJ reports the deal includes a minimum payment of $300 million.

It sounds like a lot but the eSports scene is very big, two months ago over 43 million viewers worldwide watched a championship held at the Staples Center in Los Angeles before a crowd of about 15,000 people.

BAMTech, a spinoff of MLB Advanced Media that counts Walt Disney Co. and the National Hockey League as stakeholders, plans to launch a streaming app for “League” in 2017 that will run on smartphones, PCs and other devices. It also will handle distribution of “League” content it streams on other platforms, such as Amazon.com Inc.’s Twitch.

League of Legends has over 100 million monthly players and is on track to generate $1.89 billion in revenue this year.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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