Microsoft admits Windows 10 upgrade push was too aggressive

As usual, there's not a lot of news going around as everyone's on holiday. This will likely remain so until early January which is typically a high season for tech news due to the CES expo in Las Vegas. The 2017 edition will likely see the Kaby Lake desktop launch from Intel, more Ryzen and Vega from AMD, and perhaps a GeForce GTX 1080 Ti and some other goodies from NVIDIA.

Enough filler, one interesting story that did hit the web a couple of days ago included an admission from Microsoft that it's push to get everyone to upgrade to Windows 10 was too aggressive. Chris Capossela, Chief Marketing Officer at Microsoft, revealed that his company definitely went too far when they changed the behavior of the X-button in the Get Windows 10 app. Capossela claims Microsoft learned a lot from this incident.

“We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you’re not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialog box which typically means you cancel didn’t mean cancel,” he said.

“And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior. And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously.”

More snips from the interview can be read at Softpedia.