Interestingly, the site says these processors are expected to be available on February 28, which is the same availability date that was rumored a couple of days ago. AMD's official line is that these chips will launch early March so February 28 is definitely possible. This lines up with the Capsaicin 2017 event AMD has planned for February 28.
Here's an overview of the pricing of all listed models, bear in mind this includes 21% VAT:
The shop lists no further details so we can only guess what the difference is between the two different SKUs of each model. Perhaps boxed vs tray, or a better cooling solution for the more expensive model.Ryzen 7 1700 3.7GHz 8 CORE 65W (YD1700BBAEMPK): 385.99EUR Ryzen 7 1700 3.7GHz 8 CORE 65W (YD1700BBM88AE): 385.99EUR Ryzen 7 1700X 3.8GHz 8 CORE (YD170XBCM88AE): 470.69EUR Ryzen 7 1700X 3.8GHz 8 CORE (YD170XBCAEMPK): 494.89EUR Ryzen 7 1800X 4.0GHz 8 CORE (YD180XBCM88AE): 603.79EUR Ryzen 7 1800X 4.0GHz 8 CORE (YD180XBCAEMPK): 627.99EUR
Without VAT, the pricing shows a range of 319EUR to 519EUR, which is extremely close to the leaked US pricing of $316 to $490 if we assume AMD will be using a 1:1 currency conversion rate.
Another interesting observation that can be made here concerns what is missing. So far we have not seen listings of Ryzen 3 and Ryzen 5 series processors, so chances are indeed high that the launch lineup will consist exclusively of high-end parts. Either there is a strategy behind this or AMD may indeed be suffering from poor yields.