Are NVIDIA high-end GPUs getting more expensive?

Posted on Monday, Mar 13 2017 @ 11:19 CET by Thomas De Maesschalck
Are high-end video cards getting increasingly expensive? It's a question that pops up regularly when a new flagship video card hits the market so HardOCP decided to investigate the claim by tracking the launch prices of NVIDIA's flagship GPUs. The list compares the pricing of NVIDIA GPUs from 2000 to 2017, but excludes the Titan series because they're in a "halo class" of their own.

The new GeForce GTX 1080 Ti has a launch price of $700 and that's exactly the same as the $700 charged for the GeForce GTX 780 Ti in 2013 -- and lower than the $850 demanded for the GeForce 8800 Ultra in 2007. The site also adjusted the prices for inflation and this results in the conclusion that today's GeForce GTX 1080 Ti costs almost exactly the same as the 17-years old GeForce 2 Ultra did at launch.
We have some notable fluctuation over the years, which mostly seems to coincide with when NVIDIA had true competition in the market place. When NVIDIA were on top, and the competition had nothing, the prices went up, as we can see with the 8800 Ultra. Other times, during periods of higher competition in the market, pricing was lower. You could argue that the 1080 Ti is actually under-priced for the market climate.
NVIDIA GPU prices at launch

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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