Intel hasn't really succeeded in making a big splash with its Thunderbolt technology but the company is planning a new offensive by making the technology's specification available royalty-free in 2018. Additionally, Intel will also remove the need to implement extra chips in PCs by integrating the Thunderbolt 3 technology directly into its processors:
The first step is straightforward and, in our view, a long time coming: the company is going to finally integrate Thunderbolt 3 into its processors. Although the first Thunderbolt 3 chips, codenamed "Alpine Ridge," were released in the third quarter of 2015, last year's Kaby Lake chipsets, including the high-end Z270, didn't include any native Thunderbolt 3 support. Instead, vendors had to add Alpine Ridge chips separately, with many of them opting not to do so. They preferred to avoid both the extra expense and extra complexity.