It's a very disappointing gaming product and AMD's marketing division made a lot of wrong and plain weird calls. At the moment, the tech press is still waiting on a statement from AMD about what's going on with the launch pricing of the Radeon RX Vega 64. According to multiple sources, the $499 price that was promised by AMD is impossible to hit without the whole supply chain selling the card at a loss. The only cards listed at the moment are the packs with the two free games for $100 extra - which significantly changes Vega's price/performance ratio.
Another weird thing is that Radeon RX Vega 64 is currently completely sold out. Two weeks ago, AMD's Chris Hook told the world that Vega was intentionally delayed to ensure there would be good volume at launch.
It seems AMD has a totally different definition of "good volume" as the launch volume appears to have been quite low. Over on Twitter, AMD is now promising more Vega stock wil arrive "in the next few days":
2/ replenished in the next few days.— Radeon RX (@Radeon) August 16, 2017