Posted on August 25, 2017 - 11:47 CEST by Thomas De Maesschalck
Dell wants to expand its presence in the gaming market and is reportedly cooking up a mid-range Alienware gaming PC lineup. DigiTimes
reports these systems are expected to hit the market in 2018, they will be marketed under the new Alienware Light Gaming brand. Dell is still in the early stages of product development and needs to ensure there's a clear boundary between the premium Alienware products and these new mid-range editions.
Dell's move is expected to directly affect the sector's current players including Asustek Computer, Micro-Star International (MSI) and Acer, and heat up competition between notebook ODMs for related orders, the sources noted.
The sources revealed that Dell has begun its request-for-quotation (RFQ) process for these gaming PCs, but the US-based vendor so far has not decided on the suppliers as the new product series' specifications and prices will be significantly different from Alienware's existing product portfolio, and the vendor is now still making adjustments to create a clear boundary between the two.
According to the site's sources, the Alienware Light Gaming laptop series could feature models in the $799 to $899 range.
