It's the cheapest option to date in AMD's Threadripper lineup. The launch price is just $50 more than the MSRP of the eight-core Ryzen 7 1800X but in reality the price difference is much larger as the Ryzen 7 1800X already dropped to close to $430. Add in the higher price of the required X399 motherboard and the price gap between the consumer and the HEDT lineup becomes even bigger. A quick check on Amazon reveals the cheapest X399 motherboard still sets you back a whopping $349.99
As you probably know by now, Threadripper is not a platform for gamers. AMD even admits in its official press slide that the Ryzen 7 1800X is faster in gaming. Productivity and everything that benefits from lots of cores and threads is where this chips excels.