ASUS now has over 60 percent of high-end Intel motherboard market

Posted on Tuesday, September 05 2017 @ 11:29 CEST by Thomas De Maesschalck
ASUS logo
Sources from the upstream supply chain told DigiTimes that ASUS is becoming increasingly dominant in the motherboard market. The sources reveal ASUS' motherboard business is enjoying tailwinds while its competitors are struggling to remain in place. ASUS accounts for over 60 percent of the high-end Intel-based motherboard market and is even larger in the ultra high-end market.

Not only does the company have a marketshare of 70 percent in the X299 motherboard market, it reportedly also provides 70 percent of all motherboards for the AMD Ryzen platform. In the overall market, ASUS is the largest motherboard vendor in China, Europe and the US.

The site claims ASUS is in such a strong position because the company didn't let itself get dragged into a price war with its rivals and focused on improving its brand image, product designs, and quality.

Gigabyte is reportedly struggling to maintain its marketshare due to a variety of issues but may make a comeback next year:
The sources pointed out that Gigabyte's competitiveness turned weak in 2016 because of component price hikes, currency fluctuations and China's dropping motherboard demand. The company also recently launched a business reform to integrate its resources, businesses and product lines.

Since the business reform may take as long as one year, the sources believe Gigabyte's performance will continue to be undermined, allowing Asustek to dominate the market in early 2018.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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