And right now, the government is considering abandoning net neutrality rules, meaning ISPs and carriers could effectively create a two-speed Internet. Companies paying a premium would have traffic to their sites prioritized, while we’d get slower connections to the rest of the Internet. We’ve already seen mobile carriers throttling video streams.The high VPN use seems specific to the US, it's a lot lower in the UK. Almost a third of UK tech workers replied they didn't know what a VPN is.
Using a VPN solves both problems as it makes it impossible for an ISP or carrier to see which sites you are visiting or what you are doing there.
Source: 9to5Mac