Demand is still looking weak as the Chinese growth engine is stuttering, and the industry reportedly expects 2018 sales will be even lower than this year's:
Worldwide brand motherboard shipments were 75 million units in 2013, but slipped below 50 million units in 2016. Since motherboard demand from China, which had been the main growth driver in the past few years, is dropping significantly, shipments are expected to remain in decline in 2017.
Gigabyte Technology is also expected to see its motherboard shipments drop below 13 million units in 2017. In addition to China's weakening demand, competition from Asustek has also grown fiercer, the sources noted.