Gigabyte sees 2017 motherboard shipments collapse to under 13 million units

Posted on Thursday, September 14 2017 @ 10:45 CEST by Thomas De Maesschalck
Gigabyte logo
Times aren't easy for motherboard makers as the sales drop of PCs results in a lot less motherboard sales. This has been going on for a couple of years now and it looks like there's no bottom in sight.

Gigabyte updated its financial guidance and confessed it expects to sell under 13 million motherboards this year, down from 16-17 million units in 2016. DigiTimes reports next year could be even worse, weak demand from Chinese consumers could push Gigabyte's 2018 motherboard sales below the 10 million unit mark.

The company is still the number two player in the motherboard market but it's been hit by a double whammy. Gigabyte sold close to 20 million motherboards a year during 2013-2014 but its competitive position has deteriorated while global demand weakened.
In recent two years, both the desktop PC and DIY markets in China ceased their growth momentum, causing Taiwan's top-5 motherboard suppliers to suffer significant sales declines. Among them, Asustek Computer managed to offset sales shrinkage in the sectors with its ROG-branded gaming motherboards bearing higher average selling prices (ASP) and gross margins, while Micro-Star International (MSI) also successfully built a firm presence in the medium to high-end gaming motherboards and graphics card markets. In contrast, Gigabyte's AORUS-branded gaming products and graphics cards did not perform as well as their competitors, the sources said.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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