ASUS boosts profitability by increased focus on high-margin products

Posted on Tuesday, Sep 19 2017 @ 11:03 CEST by Thomas De Maesschalck
ASUS logo
Market watchers told DigiTimes that ASUS has implemented a new strategy to grow profits. The computer market has been in a decline and this resulted in major headaches for motherboard and PC system makers as volumes are down and price competition intensified. However, ASUS performed a lot better than its rivals and has managed to avoid getting into price wars.

ASUS will continue on this path and will attempt to grow its profitability by focusing more on high-margin orders and markets for higher product ASPs:
The new strategy has started to show results, and the market watchers expect Asustek's sales to see a significant rebound in the fourth quarter of 2017 and become stable in the first half of 2018.

As for the third quarter of 2017, the observers expect Asustek's revenues to grow 15-20% sequentially.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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