Market watchers told DigiTimes that ASUS has implemented a new strategy to grow profits. The computer market has been in a decline and this resulted in major headaches for motherboard and PC system makers as volumes are down and price competition intensified. However, ASUS performed a lot better than its rivals and has managed to avoid getting into price wars.
ASUS will continue on this path and will attempt to grow its profitability by focusing more on high-margin orders and markets for higher product ASPs:
The new strategy has started to show results, and the market watchers expect Asustek's sales to see a significant rebound in the fourth quarter of 2017 and become stable in the first half of 2018.
As for the third quarter of 2017, the observers expect Asustek's revenues to grow 15-20% sequentially.