ASUS hits marketshare of 45 percent in DIY motherboard market

Posted on Friday, September 29 2017 @ 12:32 CEST by Thomas De Maesschalck
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While a lot of motherboard makers are struggling due to declining sales, some brands are doing a lot better than the overall market. ASUS for example is cementing its position as world's biggest branded motherboard maker.

DigiTimes heard from industry sources that strong sales of X299 and Z270 motherboards have increased the marketshare of ASUS to a whopping 45 percent. The manufacturer dominates the high-end markets in the US, Europe, and Japan, while also occupying the top position in many Asian market:
Asustek's X299-series motherboards currently account for over 70% of the top-end premium motherboard market in Asia-Pacific, while the Z270-series family also takes up a 60% share in the gaming motherboard sector driven by the increasing popularity of gaming in the region, said the sources.

Shipments of motherboards to the Asia-Pacific region has become a growth driver for revenues and earnings at Asustek recently, noted the sources.
The site says the gap between ASUS and its main rivals (Gigabyte and MSI) will continue to grow in Q4 2017 and even 2018.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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